Art Dimension Blog

Unlike so much in today’s business world, graphic design is not a commodity. It is the highly individualized result of people coming together to do something they couldn’t do alone. When the collaboration is creative, the results usually are, too. The value position Design—good design—is not cheap. You would be better served to spend your [...]

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Think it through! Sometimes when business isn’t going as well as planned, it pays to consider changing your image. Making your business seem fresh in the public eye can be huge for attracting new customers. The important thing to remember when trying this approach however, is to not let down your current customers. They are [...]

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Branding is not only your logo but also your business name. Great names evoke intrigue, savvy and class, and tell customers a lot about who you are. When you begin the branding process, think first about your name. Next, envision an image that works with that name. Finally, create a byline, which is a short [...]

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