Art Dimension Blog

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Daring to be different can give instant boost to market share By Mary Zalla The word is out: Great design delivers great business advantage. Design is being increasingly leveraged to move and shape markets, attract customers, and help differentiate among competing products and services. There is no doubt that consumers are more design savvy now [...]

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Daring to be different can give instant boost to market share By Mary Zalla The word is out: Great design delivers great business advantage. Design is being increasingly leveraged to move and shape markets, attract customers, and help differentiate among competing products and services. There is no doubt that consumers are more design savvy now [...]

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By Dennis Salazar How green is green enough?…and how committed does a company have to be in terms of dollars and cents to be a good eco-citizen?…and can an environmentally conscious public raise their sustainable requirements so high that it becomes economically unfeasible for companies to even attempt to meet them? Some may call it [...]

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By Lynn Dornblaser Depending on your perspective, a 12-oz. or 330-ml can of soda is either a quickly drunk single serving or something to consume over a period of time. Up until now, if you fell into the latter group, you were consigned to drink soda that became increasingly flatter and flatter, given that the [...]

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In The Visionary Package, branding and packaging consultants Herbert Meyers and Richard Gerstman argue that package design is the same as the branding of products and product lines (Palgrave, New York, 2005). This picks up from an idea first proposed by the late package designer Walter Landor in the middle of the last century. According [...]

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